LUISAVIAROMA: ALWAYS MOVING FORWARD 

A PHYGITAL FASHION DESTINATION

Furthering its commitment to enhancing its digital resources, LUISAVIAROMA combines innovative user experience design with a growing physical presence, redefining luxury shopping to seamlessly integrate the worlds of digital and physical retail. 

LUISAVIAROMA, a key player in the luxury multi-brand retail landscape since the early 1900s, introduced one of the world’s first-ever physical concept stores, and has established itself as a pioneer in luxury e-commerce starting in the early 2000s.

Today, with a cutting-edge “phygital” approach, the company offers an exclusive shopping experience designed for an elite clientele, fostering a deep and lasting bond with the brand.

Thanks to perfect synergy between physical boutiques and digital platforms, LUISAVIAROMA anticipates emerging trends and stands out for its innovative vision, which redefines the concept of modern luxury and celebrates the authenticity of the finest brands in the sector.

Founded in 1929 by Luisa Jaquin and Lido Panconesi with the opening of the flagship store located on Via Roma in Florence, LUISAVIAROMA has grown under the managerial direction of the founders’ grandson and current chairman, Andrea Panconesi, as well as his daughter, Annagreta, Creative Director.

In 2021, Style Capital, a private equity fund specializing in fashion and lifestyle brands represented by Roberta Benaglia, invested 130 million euros in the company. This strategic partnership aims to accelerate the luxury e-tailer’s growth within core markets and support international expansion plans.

In July 2023, LUISAVIAROMA announced the appointment of Tommaso Maria Andorlini as CEO, in alignment with the company’s long-term vision and growth strategy. By joining forces with the Florentine manager and entrepreneur LUISAVIAROMA aims to consolidate its leadership position in the fashion/luxury market, drawing from synergies between multiple areas of expertise to benefit customers and partners worldwide.

In 2024, the New York City flagship store LUISAVIAROMA New York opened in the heart of Manhattan at 1 Bond Street as part of the company’s global expansion strategy and to meet the needs of New York trendsetters and VIP customers.

In the same year, the world of children’s fashion came to life in a new concept store in Florence, Italy: LUISAVIAROMA KIDS, featuring a selection of the finest brands and designers for babies, toddlers and children.

LUISAVIAROMA offers a curated selection of over 500 brands, including iconic names as well as emerging talents. With collections of men’s, women’s and children’s clothing and accessories, home goods and beauty products, the company vividly showcases the modern fashion scene.

Currently, about 300 people from 20 countries contribute to working on the company website, which is available in 9 languages: English, Italian, German, Chinese, Russian, Spanish, French, Korean and Japanese. LUISAVIAROMA is created entirely in the offices of the Florence headquarters, by departments of graphics, design, IT, customer service, marketing and buying. The PR and press offices operate from Milan, where the suite and showrooms dedicated to top clients, press and talent are also located.

Orders are shipped worldwide from LUISAVIAROMA’s warehouses in meticulously prepared packages. Demonstrating an increasingly conscious approach, as of 2019, the company exclusively utilizes boxes with FSC® certification to guarantee the recyclable nature of its packaging.

With the goal of being part of a greater shift toward more sustainable fashion and being able to offer conscious options to customers, LUISAVIAROMA has developed an area entirely dedicated to sustainability. Introduced in 2019, LVRSustainable offers a curated selection of sustainable items and brands, promoting special collaborations with non-profit organizations and brands that benefit social and environmental causes.

Numerous high-profile partnerships have been signed over the years, aimed at supporting charity events and projects with a social and environmental vocation. Among the most significant collaborations are those with UNICEF Italy, Oxfam Italy and Extreme E that have contributed to the realization of the LuisaViaRoma x UNICEF charity gala, the Give Water, Sustain Women awareness campaign and the photo-journalistic documentation project entitled My Earth is Beating.

LUISAVIAROMA offers a series of initiatives both online and offline to provide a range of exclusive services, including: the possibility to pre-order the collections of upcoming seasons; Private Sales reserved for top clients only; LVR Privilege, a loyalty program that allows clients to accumulate points and convert them into benefits, discounts and luxury experiences; and the LVR Magazine, an editorial platform tailored to help clients discover and engage with the latest trends.