Founded in Texas in 1982, Autry, “the shoe with the American flag”, quickly gained recognition thanks to a number of design and technical innovations. The brand’s strategy is that of creating a line of sport-specific shoes: tennis, running, aerobic. With the support of huge marketing investments and advertising campaigns in the most important lifestyle and sports magazines, in just a few years Autry became one of the best known and bestselling athletic shoe brands in North America.