Venus as a Boy: The Field Experiment

Field experiments are done in the everyday (i.e. real life) environment of the participants. The experimenter still manipulates the independent variable, but in a real-life setting (so they cannot really control extraneous variables).

In this edit we decided to send our subject into the real-life setting of the vast and mysterious fields to study the side-effects of this season’s hottest menswear. Our hypotheses? These looks will make you look good wherever you go. Our final result? A fashion forward lesson in baroque influenced pieces, oversized silhouettes, vintage shaped shades, and an affair with neutral findings.

Our chosen units of analysis: Salvatore Ferragamo, Versace, Saint Laurent, Prada, Gucci, Raf Simons, Balenciaga, Ambush , and Andy Wolf.