Cofounded by Jaden Smith and his sister, Willow, alongside Moises Arias and his brother, Mateo aka Téo, the movement MSFTSrep will mark its 10th anniversary in 2022. The collection is completely no-gender as, one of the pillars of the brand, is to be inclusive for every single human being and make them feel part of something bigger than just wearing a fashion piece. As Jaden is really involved in all the current environmental issues, the collection aims to be sustainable through the upcycling process, recycled plastic for hangers and garments envelopment and also without using animal-based fabrics.