Originally born in London in 1984 as Hunza, the brand was under the direction of Peter Meadows. It soon became successful thanks to its signature, unique crinkle-stretch fabric, turning the Hunza dress into an iconic 80s piece. Today, the creative director Georgiana Huddart is collaborating with Peter to re-launch the brand as Hunza G. Still consistent with its heritage, the brand produces its pieces in London.