Liberal Youth Ministry (LYM) is a Guadalajara-based brand founded by Mexican designer Antonio Zaragoza in 2016. Each collection approaches the universality of youth and is deeply influenced by 1980s-90s American pop culture. In 2021, LYM introduced womenswear pieces designed in partnership with Antonio’s wife, Kenia Filippini. Since its inception, the brand has garnered a celebrity cult following which includes, among many others, Justin Bieber, Bad Bunny, and Kanye West.