Founded in 2000 by an art gallery owner, the Copenhagen-based brand has been ran and owned by husband-and-wife duo Ditte Reffstrup and Nicolaj Reffstrup since 2009. GANNI’s mission is to stand out from the typical Scandinavian fashion, creating an alternative through a playful approach to quality design. Without any strict dogmas or rules, the line offers a lot of room for personality, contrasts and experimentation. While still proud of their Nordic design heritage, Ditte and Nicolaj Reffstrupp refuse to be limited by its tradition of minimalist expression.