Ahluwalia Promotions - Men

Priya Ahluwalia launched her namesake brand, Ahluwalia, in 2018 with a signature style combining elements from the designer’s dual Indian-Nigerian heritage and London roots. The brand is a hybrid of contemporary fashion, luxury fashion and streetwear informed by art, music, literature and culture across the African and Asian diasporas. Known for breaking creative boundaries and challenging the fashion industry while prioritizing inclusivity and representation, Ahluwalia creates pieces that are led by design but always made responsibly working with responsible sourcing and manufacturing methods to explore the potential of vintage and surplus clothing by giving existing materials new life through textile techniques. The brand features designs that create an intersection between near and far, and past and present, making Ahluwalia both nostalgic and futuristic at the same time.