In 2010, Massimo Giorgetti, along with MSGM, was celebrated as one of the best designers in “Who’s on next”, sponsored by Vogue Italia. The idea of MSGM is to mix and match great tradition with revolutionary ideas from the new millennium, and the first collections have been celebrated by the industry thanks to their inner iconoclastic and celebrative spirit. Just as in the men’s and women’s collections, MSGM Kids is fresh, contemporary and sometimes bold. The themes are simple, unconventional, modern and stylish garments that incorporate the ironic soul and creativity of the young brand MSGM.