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Asics began as a small athletic footwear company in Kobe, Japan in 1949. Founded by Mr. Kihachiro Onitsuka, the company was given the name Asics in 1977 based on the famous Latin phrase “ Anima Sana in Corpore Sana”, meaning “A Sound Mind in a Sound Body”. Staying true to this philosophy every innovation, concept and idea is intended to create the best product. Asics was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

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IP-0A00573B - 2024-12-03T19:09:02.0707586+01:00