Khrisjoy Promotions - Boys

Khrisjoy mastermind and fashion aficionado Marzia Bellotti chose a key winter stample – the down-filled puffer jacket – to introduce the label. After years in the fashion industry as a stylist for major publications and high-profile ad campaigns, Bellotti decided to switch gears and try her hand in design, eager to create a novelty down jacket that she herself would wear. Indeed, amidst fashion’s current fascination for puffer jackets, KhrisJoy certainly stands out from the pack thanks to its distinctive and contemporary urban feel. A self-admitted rebellious kid who still has “bad memories of the boring jackets my mother made me wear as a child,” Bellotti set out to produce a jacket that reflects her and her style. The roomy, cocoon-like hooded jackets oozes an easy, hippie vibe inspired by the club scene.