Hismile - Women

Founded in 2014 by two Australians, Hismile describes itself as an oral cosmetics brand— a similar premise to skincare, but focused on oral hygiene and the beauty of a person’s teeth and smile. Extremely successful on social media channels, the brand has over five million followers and two billion video views. All their products are free from hydrogen peroxide which, with long-term use can cause irreversible problems such as attacking the structure of the tooth and lasting sensitivity. Instead, The Hismile research center developed its own whitening agent which guarantees effectiveness without causing pain or sensitivity and whose instant results are clinically guaranteed.