Louisa Ballou grew up in the costal city of Charleston, South Carolina, so it is easy to understand her passion for beachwear and tropical-inspired prints. There isn’t anything quite like what she does, how she combines intricate draping, alluring cuts and body-hugging silhouettes. The looks that her namesake brand creates are forward-looking and refreshingly modern, drawing inspiration from the transformative power of nature, art, design and literature. The women who wear the one-pieces, bikinis, dresses, and skirts that emerge from this fusion feel sensuous, strong, confident and free.