Mother Promotions - Women

Famous for its irreverent disposition, model cult following, and super-soft fabrics, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. MOTHER was founded in 2010 by Lela Becker and Tim Kaeding, who decided to take on a new challenge. Guided by spontaneity, MOTHER has grown into a lifestyle brand with 4 yearly collections expanding across denim, sportswear, outerwear and accessories. The brand evokes the memories and experiences of growing up in California in the 70s. It reflects the freedom to be unfiltered, brazen and above all amusing.