Cou Cou - Women

Female-founded Cou Cou is the go-to premium daily underwear brand redefining intimate essentials for the new generation of women. Bridging the gap between lingerie and the everyday underwear drawer, Cou Cou challenges cultural narratives and provides an alternative to outdated standards of beauty and femininity. Pioneering conscious consumption, the brand celebrates the female embodied experience with comfort-led, ready-to-wear intimate essentials, consciously crafted in Portugal with 100% GOTS Certified Organic Cotton. Cou Cou introduces a new category, blending classic styles with a multi-pack focus, ensuring individuals feel engaged, empowered, and beautiful in their daily lives.