James Perse - Men

James Perse was born in Los Angeles, California in 1972. James' childhood was split between the beach, the hockey rink and the floor of his father's innovative Los Angeles boutique, Maxfield. Sports led James to his first foray into fashion. Obsessed with baseball caps, he could never find one that was well designed - with quality construction, shape, fabric and coloring. In 1991, James set out to make the ideal cap for Maxfield and it was not long before customers became clients - film directors ordered hats for their cast and crew and record labels bought them for tours. His passion for minimalist architecture influenced by warm west-coast indoor and outdoor living, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.