Osoi Promotions - Women

Established in Korea by CEO and creative director Kang Hee-jin in 2016 as the shoes and accessories branch of the Port Design Lab Co., Ltd, OSOI’s fresh designs and excellent craftsmanship have earned the brand a cult following. The word “osoi” means “relaxing” and “going at one’s own pace,” a laid-back yet curated vibe that is representative of the brand’s visual identity. OSOI’s aesthetic is both minimalist and feminine, resulting in original pieces that maintain their design appeal over time.