Jaded London - Men

In September 2013, sibling founders Grant and Jade Goulden launched Jaded London. Jaded is for the independent free thinker, who’s style is as bold as their attitude. Jaded is inspired by global streetstyle, from East London to Seoul, and Los Angeles.The brand has created a unique handwriting that is very recognizable and often portrayed through their prints which have become iconic within the streetwear community.