BY FAR Promotions - Women

BY FAR is the embodiment of the term ‘family business’. Founded in 2016 by twin sisters Sabina and Valentina, along with their sister-in-law Denitsa, the Bulgarian brand focuses on premium sustainable materials, classic styles and an ecclectic mix of modern and vintage. Using deadstock leather and manufacturing in a small family-run factory, the brands’ attention to the sustainable component of their production process is at the heart of their exclusivity. A breakout social media success, BY FAR has earned a cult following among the fashion crowd, with a steady stream of influencers, actresses and stylists coveting the brand’s mini bags, simple booties and square-toes sandals. Self-confessed ‘90s-aholics, the founding members’ signature style is heavily reminiscent of the looks from old episodes of Sex and The City and Friends.