BIRKENSTOCK 1774 Promotions - Men

Conceived as a showcase for special projects and inspired by the company’s founding year, 1774 is BIRKENSTOCK’s new venture into luxury footwear. Its recently opened global office located in the heart of Paris’ fashion district is an incubator for developing avantgarde designs through selective partnerships with houses such as Jil Sander, Rick Owens, and Valentino. Each BIRKENSTOCK 1774 collection reimagines classic shapes while simultaneously pushing boundaries to bridge the gap between high fashion and creative functionality.