Skincare should be simple, smart and science-backed, without forfeiting superior results: This is the ethos of U Beauty, a revolutionary brand focused on the development of clean, high-performance formulas featuring patent-pending SIREN Capsule Technology. By targeting free radicals and keeping powerful (often harsh) key actives away from healthy skin, U Beauty is clinically proven to brighten, tighten, resurface, renew, equalize and defend the skin with quicker results, avoiding irritation while optimizing levels of collagen, elastin and hyaluronic acid.