Comme des Garçons Play Promotions - Men

The daughter of a university lecturer, Rei Kawakubo originally studied Fine Arts at Keio University. After graduating, she worked in advertising but soon lost interest and started work as a freelance stylist in 1967. In 1973 she inaugurated her brand Comme des Garçons. Finding pleasure in contradiction, Kawakubo developed the brand with its true avant-garde aesthetic creating a cult following for the fashion house around the world. The abstract and deconstructed style used by Comme des Garçons Play, the childrenswear line, is breathtaking anti-fashion at its best.