Estée Lauder founded her namesake beauty brand in New York city in 1946. The brand has always created innovative, sophisticated, high-performance, and iconic makeup, fragrances, and skin care products. Engaging with women in more than 150 countries and territories around the world, Estée Lauder products are created with a deep, thought-out understanding of women’s needs and desires. The brand has been consistent in developing its authentic woman-to-woman point of view since its very beginning.