This summer, LuisaViaRoma takes luxury to new heights with the inaugural LuisaViaRoma Escapes, an unparalleled celebration designed to spotlight their latest fashion offerings. Picture yourself basking in the splendor of the Argentario promontory, where azure waters meet untouched nature, all while experiencing the crème de la crème of summer style.
LuisaViaRoma Escapes transformed Porto Ercole into a fashion haven, where select talents and journalists were treated to a curated itinerary of nautical adventures, chic seaside aperitifs, and enchanting dinners beneath the stars. This wasn’t just a trip but an immersion into the epitome of summer sophistication.
From the moment guests arrived, they were enveloped in luxury. Each received a bespoke welcome kit with exclusive selections from LuisaViaRoma’s SS24 collection. Highlighted in the kit was Le Rub, an exquisite line of natural sunscreens, and products from Augustinus Bader, the trailblazing skincare brand known for its award-winning formulas and TFC8® technology.
LuisaViaRoma Escapes served as a catwalk for the season’s hottest trends. Imagine slipping into elegant lingerie and daring minimalist bikinis, or draping yourself in glamorous summer dresses paired with statement jewelry. For the fashion-forward man, the collection showcased must-have swimwear, linen ensembles, and impeccably tailored shirts, each piece exuding effortless confidence.
This experience was more than just a getaway; it was an invitation to explore and embody the exclusive selection of iconic and emerging brands that define the LuisaViaRoma essence. With every detail meticulously crafted, LuisaViaRoma Escapes redefined summer fashion, making it not just a season, but a statement.
Summer Sophistication
