In Fall 2015, Uruguayan designer Gabriela Hearst introduced to the world of luxury fashion her first eponymous brand. Gabriela's focus was to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, where there is a purpose to every piece. Her commitment is to make a strong and modern collection without compromising her ethics and key values, taking into consideration where materials come from and who is making them: luxury with a conscience or in other words, “honest luxury”. Each garment is an item into which Gabriela can pour her desire—made with impeccable construction and uncompromising, noble materials.