LVR Index May 2020 for Girls
Moschino is winning this month. At the first position for girls, the brand continues to design staples curated from classic pop-culture inspirations. As the brand’s Creative Director Jeremy Scott spent his days in his L.A. home during lockdown, he looked to new inspirations for upcoming styles. Next up is Gucci: always dominating and always changing. Alessandro Michele said it’s time to focus more on the people involved, and not just the clothing. Third place this month for girls is Dsquared2 followed by Givenchy as they climb almost half the LVR Index in one month. Florence boutique brand Monnalisa rightfully claims the fifth position as the city begins to open its doors once again to shops, meaning we can only expect more from this kids ready-to-wear brand. Fendi earns the sixth spot as the brand sends out messages of hope after having been closed for some time. With the brand mastering ready-to-wear for kids and adults, Balmain also conquers the world of beauty, giving this brand the upper hand and also the number seven spot this month. Sustainable brand Stella McCartney is literally everywhere. Leftovers turned into luxurious staples is something we love, but not just that. The brand is smart after having recently opened up their Eastern stores and discover more ideas on how to adapt to the pandemic, hence why they stay strong in the number eight spot. Burberry takes ninth as they begin to get creative as they face the recent global economic situation and at number ten is Versace, whom are currently looking to reopen all storefronts in the US by early July.
Moschino
Gucci
Dsquared2
Givenchy
Monnalisa
Fendi
Balmain
Stella McCartney Kids
Burberry
Versace
Discover Girls’ LVR Index April 2020 to see what brands have moved spots and who has entered the rankings by clicking here.