WRITTEN BY KENDALL BECKER
Chloé Harrouche (née @louloudesaison ) is an undeniable pioneer in modern fashion content. She has over a decade of experience as an industry-leading influencer and consultant for key luxury players––and, of course, her expertise doesn’t stop there. In 2019, Harrouche began translating her elegant-yet-effortless style into her own label: Loulou Studio. Drawing upon the understated Parisian approach to dressing, the minimalist-approved line has become a favorite of It girls around the world.
Plus, its highlights only continue to evolve as the design house partners with Global Recycled Standard, the Forest Stewardship Council (FSC), the Global Organic Textile Standard (GOTS) and the Responsible Wool Standard (RWS) to ensure a holistic approach to production. Aligned in the mission of smart style and sustainability, it was a natural fit to welcome Loulou Studio as a part of this season’s LVRSustainable collections.
We imagined the staples that constitute an ideal daily uniform, all while playing up our strengths: soft suiting, flowy and easy, but one that remains sharp in the details.
This holiday season, it’s time for a wardrobe refresh to enhance your style staples with go-to’s that will transcend trends. “We imagined the staples that constitute an ideal daily uniform, all while playing up our strengths: soft suiting, flowy and easy, but one that remains sharp in the details,” says Harrouche on adhering to her personal ethos for the collection. The three-piece capsule includes a suit and coat that’s versatile and reliable while simultaneously providing an of-the-moment feel with thoughtful details like a cinched waist and split hemline.
Want a hint on where to start shopping? Harrouche says, “I love the Molina Coat, which is the shorter version of our mainstay Borneo. It is very representative of Loulou Studio: a play on proportion, a piece that is soft on the skin and flowy but remains sharp and structured, cut from RWS certified wool-cashmere blend.” Available in seasonless black and creamy ivory, each piece is set to be an everlasting outfit companion for years to come.
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About LVRSustainable
LVRSustainable is LuisaViaRoma’s section dedicated to offering a curated selection of the best conscious brands and items, as well as special collaborations with renowned non-profits, organizations, and brands to benefit social and environmental causes.
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