‘Clothes’ according to Demna Gvasalia…
The Georgian designer maverick Demna Gvasalia is the creative behind VETEMENTS, meaning ‘clothes’ in French. Iconic and ironic, FW17 offered something for every ‘stereotype’ today, whether you are a punk teen, a bro, a bouncer or a pensioner. Infused with sub-cultural messages and references, respect to past seasons, this collection is majorly powered by necessity. Produced in limited quantities, Gvasalia presents a ‘product-oriented collection’ that has the power of making you think twice.
“Originally, the concept was not having a concept.”
“We’re not trying to push the boundaries of fashion, but just make clothes people want to have.”
“The idea was really to work on a collection that is completely product-oriented, one by one.”
“VETEMENTS was always based on things a lot of people could relate to.”
“I don’t really care about challenging the industry.”
“For me, fashion is something practical, it’s made to be worn rather than change things.”
“It’s also communication: You wear that, and it means you follow certain things….”
“ and you understood certain things that others don’t. That’s how it works with younger generations.”
Quotes from Demna Gvasalia taken from WWD
