The creative idea behind our MINI FLUID FASHION sweatshirt was to start from the concept of ‘Out of the Blue’. To us this means being positive, optimistic, being able to be surprised and caught off guard by things.

 Études Studio for MINI

‘Out of the Blue’ refers to the notion of the unexpected and spontaneous, with the ability to see positivity and optimism in everything. ‘Out of the Blue’ represents the beauty that comes from the moments and places where it is least expected. The phrase represents Études’ ethos as a brand and creative collective.

About Études Studio

Études represents an inclusive experience of visual culture. Established in 2012 and based between Paris and New York, the brand operates across platforms ranging from menswear to publishing, at once reflecting and engaging contemporary landscape through diverse but distinct content. Guiding this hybrid practice is a strong emphasis on experimentation and collaboration, the group’s collective vision translated through a fluid merging of reference, method and medium.