A presence that is a synonym of taste, good design and personality, of optimism and the ability to surprise. The Leitmotiv? A bright and optimistic view on fashion resulting from an open, boundaryless approach to life.
Design collaborations have always been an important tool for MINI when it comes to developing its perspectives on fashion and design and, in so doing, making new discoveries. To this end, MINI FLUID FASHION combines the design expertise of MINI with strong input from young labels based in five different countries: HIEN LE (Germany), Agi & Sam (UK), Études Studio (France), Sankuanz (China) and Sunnei (Italy).
The selected designers have translated the optimistic, open attitude of the MINI brand into five limited release sweatshirts designed by MINI. One of the most ‘democratic’ and ubiquitous items of clothing available, the sweatshirt can be worn by both men and women and provides an ideal canvas for their designs.
