Want to know the latest and coolest new brands on the womenswear scene? Discover the newest talent that is soon to be on everyone’s radar. From minimal Scandi-style brands to unisex street style hybrids, these are the new names to know for Spring Summer 2018.
Founded in 2014 by the Finnish designer Tuomas Merikoski, the Paris based label combines Scandinavian style with French elegance. AALTO was a finalist for both the LVMH and ANDAM prizes and plays with the idea of femininity by mixing in masculine silhouettes and bold graphics and colors. For those looking for a chic new brand with a little street Scandinavian twist, look no further.
Two best friends hailing from Ibiza, Jana Sascha Haveman and Laura Castro are behind this free-spirited, Boho-chic label. The brand’s distinctive aesthetic is island inspired. The Spring Summer 2018 collection boasts bold and empowering prints paired with soft and sensual fabrics. The label’s mix of elegance and ease for a collection of ultimate summer dresses, even Kate Moss is a fan. This brand delivers Bohemian laissez-faire refinement, whether you are headed to a Mediterranean island or just holiday dreaming.
If your wardrobe must have credentials, Heron Preston it is! Part of the streetwear collective Been Trill that also includes Off-White’s Virgil Abloh and Alyx’s Matthew Williams, this new label is a no-brainer addition to any hype babe’s collection. Also specializing in menswear and known for numerous collabs, Heron Preston brings iconic Russian script, reflective details, and a strong utilitarian feel for the Spring Summer 2018 collection.
Korean born, London based Rejina Pyo launched her namesake brand in 2014 after working under Roksanda Illinic and winning the Nefkens Fashion award in 2012. This modern designer injects quality and a distinct retro feel into all of her pieces, following through with her vision to create wearable clothing that celebrates individuality. Frayed edges and quirky ruffles are added to basics for that little something extra. This new upcoming label is the perfect addition for those who aren’t into quick trends, and crave something timeless with a unique flair.
If you love a good luxury vintage piece, best-friends Henrietta Rix and Orlagh McClosky get it. The duo behind the brand RIXO London shares a passion for quality clothing of the past, bringing 70’s style British designs and quality with a fearless modern twist to their SS18 collection. Designed to last forever, every piece is produced individually, and every print is hand-painted by Henrietta and Orlagh themselves straight out of their London studio. Something new and modern but full of care and quality? RIXO London brings just that.
