From The Clash to Pink Floyd, and the Beatles to Led Zeppelin, whenever someone starts talking about Big Ben’s hometown London, you can’t help but think of all of the marvelous things originating from there. There is something innately cool about London people, and you can see it immediately once you step straight onto the platform at the Gatwick airport. The people who inhabit this great city are go-getters and their style reflects just that: ganzo, the Italian word for cool. Bold printed bowling shirts for an outdoor festival in Peckham, and denim layered with sweats for a nonchalant ‘oh this old thing? just threw it on in five seconds’ look for day or night excursions in search for the new EP from your favorite UK broken beat artist. Whatever it is, it’s cool….because it’s London baby.
Look to brands like Martine Rose, Off-White, Moncler and Nike for that London-chic look you’ve been yearning for.
Text: LVR Editors
Senior Stylist: Klio Kosuth
Junior Stylist and Photographer: George Wood-Weber
Makeup: Chantal Amari
Hair: Linus Johansson
