The story of streetwear is one that spans over three decades and covers both the East Coast and West Coast of the USA. Now if you’re American and reading this, you’ve already chosen your preference of the two probably based off of where you were born, but if you aren’t American you should know that the rivalry of East Coast and West Coast in the USA is one that’s been rooted in the culture since the beginning of the red, white and blues and this contrast can be seen in both styles. With that being said, both emerged from NYC Hip-hop culture and surfskate culture straight out of Cali, but soon got combined with styles from all over the globe, including sportswear trends, Japanese street styles and punk looks. From there, the world became obsessed with the idea of infusing your wardrobe with iconic street-inspired brands that keep you comfortable but also looking cool when going out. And who wouldn’t be obsessed with the ease of comfort, casual and insanely cool?
Whether you’re new to the craze or are simply snooping out the latest additions to our streetwear collections, we’ve set up a list of some of our favorite American coastal-inspired brands out right now. Elevate your look with the luxury of streetwear cool.
The West Coast is pretty much dominated by California, but it also includes Washington and Oregon, both just as beautiful and equally inspiring. All three states inject a level of coolness into their looks thanks to their long sunny days that pretty much always stay within the 23°C-26°C degree range. Good weather calls for good vibes, and good vibes for West Coast kids means time spent in the ocean surfing or on the pavement skating. Surfskate culture is all about comfort while moving, and bold prints and colors that blend in with their stunning surroundings. Take a cue from the following streetwear brands below that are injecting a bit of Western Cali into each collection.
FORMY STUDIO
JADED LONDON
GUESS & J BALVIN
Hot, cold, dry and humid, the East Coast of the USA has all of the above and more. You get snow every winter and hurricane season every summer which calls for adaptability and technical streetwear that’s versatile. Also, don’t forget that the initial beginnings of streetwear came straight from the streets in NYC from rappers and beatmakers who focused more on tuning into the music, rather than crafting ‘the perfect look’. This ‘I don’t care what I wear’ attitude actually turned out cooler than they imagined and invented a look no one else was doing. Black and grey hued t-shirts, classic vans and jeans soon became the must-have look for people all over the globe. Discover the brands below that are taking note of the East Coast trends and adding it into their own collections.
BUT NOT
ROUGH.
UNKNOWN
