This year marks 40 years of New Balance’s Made in UK, a landmark occasion highlighting the 4 decades since opening their first UK factory in the Cumbria area of Northern England.
For their 40th anniversary, New Balance invited LuisaViaRoma along with other members of the NB family to celebrate at their legendary Flimby factory. The two-day celebration included factory tours showcasing the production process and iconic history of the Made in UK styles, scenic strolls in the Cumbrian countryside and lastly a dance party on the factory floor with a line-up that represented the past, present and future of UK dance music.
2022 has been a pivotal year for New Balance’s Made in UK division. Celebrate and support 40 years of quality craftsmanship by shopping New Balance’s Made in UK products. Discover the icons now at LuisaViaRoma.
