Clothes are just a statement wrapped around your body.
ABOUT JINNNN
JINNNN is not merely a clothing brand. Founded in Shanghai by Jin Chongyu together with Les Suen, JINNNN is an advocate of a honest lifestyle attitude. Every woman hides an alter ego in her heart –– one that turns its back on societal norms, the most authentic part of herself deeply concealed and repressed. JINNNN excavates the modern woman’s alter ego, daring her to adore and declare herself. Clothing is just a uniform that embodies an attitude, and JINNNN imparts women the power to rebel.
The collections take inspiration from traditional patterns, colors, and hand-embroidery techniques by ancient Chinese craftsmen or artists. Chinese elements are reinterpreted and reconstructed by the designer into a modern lifestyle that integrates street fashion. JINNNN’s clothing details and styling break the normality so to establish a fresh inspiration
