LUISAVIAROMA KIDS opens its doors in Florence, a new concept store set to become a landmark in children’s fashion, offering a curated selection of top brands and designers.
This unique space caters to modern, evolving families, extending its offerings to babies, kids, and teens, as well as toys, games, baby care, design, and décor for all ages to enjoy. Each item is chosen for its ability to tell a unique story.
The Opening
LuisaViaRoma celebrated the inauguration of LuisaViaRoma Kids, an innovative concept store dedicated solely to the universe of children, with a cocktail event inside the store where entertainment, press and friends participated. Throughout the evening, children and adults alike explored the new space, with music and entertainment provided by a DJ. The store’s unique concept, with interaction and experience at its core, inspired visitors to have fun and let their imagination go. The event strived to bring together families and friends of Luisaviaroma Kids in a family-friendly environment, entertaining children and creating a sense of community.
The Store
The store boasts over 310 square meters distributed across three floors with a layout designed to align with LUISAVIAROMA’s digital visual identity.
LUISAVIAROMA KIDS presents brands that stand out, maintaining a balance between selectivity and inclusivity. Here, emerging designers from around the globe are showcased alongside some of the most iconic brand names, creating a unique selection that offers an experience that is more inspiring and innovative than ever before.
We also offer the possibility of accessing LUISAVIAROMA’s entire online catalog in-store, and having your order delivered directly to your home.
BABY
Welcoming a little one into the world is one of life’s most important milestones. LUISAVIAROMA KIDS honors this special time with a curated selection of clothing, accessories, and gifts for newborns and babies.
Each item promises precious moments, memories, and lasting happiness.
KIDS
We celebrate life’s curiosities with a spirit of play. Our love for childhood inspires our kids’ selection, featuring everything from colorful clothing to playful accessories, formalwear, shoes, and toys.
TEEN
As parents, we can only choose our children’s clothing for so long: teenagers dress themselves, with fashion choices that are often questionable, at best!
LUISAVIAROMA’s selection ensures your teen is always in line for best-dressed with the latest parent-approved outfits that meet their growing needs and fit the latest trends.
Our store features a Play Zone kids will love coming back to again and again, so busy parents can shop stress-free.
