Move out of the way, here comes the new generation!
For decades, the fashion industry has been obsessed with the idea of forming tribes, groups and assigning stereotypes that have held strong… until now!
Gen Z has shown no interest in being pigeonholed into any of the existing categories. The new concept of fashion is theirs to embrace and the rules that exist within their own newly-formed communities are there to be broken.
Billie Eilish is a musical wunderkind and one of the loudest voices of the new generation that embraces freedom of self-expression like no other. Time after time, the singer has shown how one can reinvent themselves through the medium of fashion.
For this collab the iconic brand and the young sensation have partnered with the goal of creating fashion that will serve as a canvas for your imagination. The sleek simplicity and unity of the urban aesthetic lets you mix and match the entire collection as well as incorporate it into an existing wardrobe with ease and style. Accessorize it to a T or leave room for minimalism, the goal is to make it your own.
Become part of a community that permits you to be your most unapologetic self.
