Andrea Panconesi and Natalia Vodianova announce the collaboration between LuisaViaRoma & the Naked Heart Foundation. Andrea Panconesi and Natalia Vodianova will continue the celebration of this partnership with the Fabulous Fund Fair charity event during London Fashion Week on February 18th.
Now in its 6th year, The Fund Fair is renowned for bringing to life fantastical scenes to life through staggering set design, and ambitious creative visions which have in previous years included Jeff Koons’ surreal Halloween NYC edition and a very fashionable intergalactic space odyssey. The one-of-a-kind event encourages participants to try their luck at classic games from the Hook-a-duck to Skittles and Bowling to win outrageous, unique prizes from the generous participating brands.
This year, Natalia Vodianova brings Fellini’s trademark brand of Italian hedonism to London’s Roundhouse; where fantasy meets a baroque Roman cityscape, complete with the iconic Trevi Fountain. The funds raised by the event will go to the Naked Heart Foundation, helping children with special needs. In the 14 years since establishing her first Foundation, over £40 million has been raised towards Natalia Vodianova’s crucial work helping children with physical, mental and sensory disabilities, and the fabulous Fund Fair has been integral to its success in raising both much-needed funds and awareness for the cause.
Special thanks to everyone who came out to celebrate our partnership with Naked Heart Foundation on January 9th. Hope to see you in London for at the Fund Fair on 02.18.2019.
Photographer: Dariusz Jasak @myfriendario
