Introducing Jordan Future Primal, a collection constructed for female innovators working to build a community that inspires the next generation of pioneers. Now available at LuisaViaRoma.
She is the key to the future.
She is the epitome of what it means to truly live life to the fullest.
She shares love, she inspires others, she creates her own universe immersed in creativity and innovation: SHE is the definition of a true leader.
Fearless, bold and always evolving, she is her and her stands for strength. Jordan, the world champs of cutting-edge design, introduces a new collection celebrating women.
Transparent fabrics and metallic foil details accent reimagined silhouettes, taking flight off court and beyond: this is Jordan Future Primal. Constructed using some of the most breathable and flexible materials out, Jordan Future Primal is all about living life with confidence and ease. Your clothing should promote both who you are and allow you to conquer your daily activities with comfort. Unique color palettes and stunning craftsmanship, elevate the everyday essentials with versatile pieces that are tailored for her and true to Jordan heritage.
Making a positive impact beyond the game and defining true teamwork is Jordan. The brand is focused on creating a voice led by her, investing in both her community and squad. By putting female empowerment at its forefront, Jordan is influencing the next generation concentrating on the now. Jordan Future Primal is a family of change makers made exclusively for those who believe in a better future.
A special thank you to Jordan
Photo credits – Guglielmo Profeti
