Annagreta, the label, is one of the latest brands to land at LuisaViaRoma! Annagreta explores design and production through the vision and style of its founder and LVR Creative Director, Annagreta Panconesi. The brand’s core concept relies on creating refined aesthetics valuing essential pieces and linearity. Each style is produced responsibly in Italy by the best craftsmen and materials and is unique because of the quality of its finishes.
Annagreta launches its very first collection with an exciting lookbook shot in the unusual streets of Paris through the lens of Stephanie and Eduardo Cerruti and features German model Adrienne Jüliger demonstrating the versatility of each piece. Explore new everyday essentials for men and women to add to your winter wardrobe. The Annagreta collection presents a refreshing range of looks reinterpreting timeless classics with an elevated approach. Every piece can be endlessly combined to create flawless looks suited to your personal style. Discover relaxed and natural daily staples including clothing and accessories made from premium cashmere, cotton, jersey and leather.
Discover The Annagreta Collection
Available exclusively at LuisaViaRoma
Photographer Eduardo Cerruti @edocerruti Stephanie Draime @stephdraime
Creative Director Annagreta Panconesi @annagretapanconesi
Fashion Director Giuditta Goffredo @giudittagoffredo
Stylist Flaminia Mineo @minimineoo
Photo Assistant Danny Valentine @dannyxvalentine
Model Adrienne Jüliger @adriennejueliger @whynot
Casting Director SimoBart Casting @simobartcasting
Makeup & Hair Yi-Han J @yihanjen
