MEDICOM TOY was founded in 1996 with the moto “Making things what we want rather than product development based on marketing”. Starting with KUBRICK in 2000 and adding BE@RBRICK in 2001, MEDICOM TOY produces designs and characters from movies, television, video games and pop culture. The bear shaped block figure, BE@RBRICK, was introduced on the 100th anniversary of the creation of the teddy bear, as a “digital looking teddy bear”. Today BE@RBRICK is renowned as an “art toy” and has collaborated with major brands and companies gaining enthusiasts the world over.