LuisaViaRoma embodies the essence of Made in Italy. From a Florentine shop to an international luxury e-commerce, we never forget where we came from and our love for Italy never fades. La Dolce Vita isn’t just a saying for us, it is a way of life. From living local within communities and adopting a slower pace of life, this summer we wanted to celebrate our heritage with a special weekend full of events in Capri during the last week of August.
What better place to celebrate than the stunning island of Capri? Surrounded by breathtaking views and the crystal clear sea, Capri is an incomparable beauty. We’re off to the sun soaked beaches to enjoy the slow and easy life.
Capri, Friday August 28th
LuisaViaRoma will celebrate the launch of it’s exclusive limited edition book edited by Rizzoli New York: LuisaViaRoma – Window to a Future Fashion World.
1000 numbered copies of the book will be released dedicated to the history of LuisaViaRoma from a creative point of view, highlighting all the shop’s iconic windows.
The book is a narrative featuring a collection of compelling images, as well as the story of LuisaViaRoma romantically told by the hands of Cesare M. Cunaccia. The author accompanies the reader throughout the shop’s journey, from the initial beginnings as a small boutique shop selling hats in Via Roma, to becoming an international presence within the luxury fashion industry.
‘The store in Florence represents our window to the city where everything began with my family. LUISAVIAROMA.COM is today our window to the world. It’s a family business which I’m proud to celebrate. Now more than ever, we need to see and have windows on a future world’. Andrea Panconesi, CEO of LuisaViaRoma.
A Sustainable project: every copy is realized with sustainable FSC paper. Every copy of this book will plant a new tree in partnership with Treedom, the online platform that encourages the conscious use of tools available online to create a sustainable ecosystem.
LuisaViaRoma – Window to a Future Fashion world will be released in English in November 2020 by Rizzoli New York and will be available to purchase on Luisaviaroma.com
Capri, Saturday August 29th.
After such great successes of the past two years of the Summer Gala, LuisaViaRoma and UNICEF announce a new collaboration: LuisaViaRoma for UNICEF.
The event will take place at the beautiful La Certosa di San Giacomo in Capri.
The event will include a cocktail hour, a dinner, a live auction and a special appearance by the renowned Italian singer, songwriter and record producer, Andrea Bocelli, as well as a performance by the grammy-award winning group, Clean Bandit.
All funds raised during this event will go towards supporting UNICEF’s work in providing care and protection to vulnerable children across the globe.
Despite remarkable challenges around the world, UNICEF employees continue to fight for the rights of vulnerable kids daily, seeking to provide safe shelter, nutrition and protection from conflicts, natural disasters and inequality to those in need.
LUISAVIAROMA CEO Andrea Panconesi, UNICEF Italy Executive Director Paolo Rozera, and Fundraising Chairman Tommaso Chiabra will be hosting this special evening.
“We profoundly thank LuisaViaRoma to be always on our side. This year more than ever their support is precious, and it will let UNICEF keep supporting children and families during these critical months. Right now, UNICEF staff is doing everything in our power to ensure that children do not feel the impact of the COVID-19 emergency for decades to come. We can do it, but only thanks to the support of our partners and donors. Together we must re-imagine a fairer world for every child.” – Paolo Rozera UNICEF Italy Executive Director
‘We are pleased to strengthen our partnership with UNICEF to host this new event that will have the same objective: to help those less fortunate. I look forward to a fantastic evening that gives back to children in need.’ Andrea Panconesi – CEO of LuisaViaRoma.
Photography: @edocerruti, @stephdraime
