Founded in 2019 by London-based duo Camille Perry and Holly Wright, TOVE emerged from their collective 35 years of industry experience.
The brand’s vision is rooted in a minimal, refined, and feminine aesthetic tailored for the contemporary woman. Drawing inspiration from the lives of modern women, TOVE explores the creation of collections that seamlessly layer from season to season. Each meticulously designed piece aims to be both relevant and timeless, creating an everlasting appeal.
TOVE’s small-scale production is based on the crafting of carefully designed styles, and the use of the most luxurious fabrics. The versatile pieces allow for mixing and matching across seasons, contributing to the creation of a modern and timeless wardrobe that transcends seasonal trends.
The brand’s philosophy is centred around the idea of real women designing for women, presenting a vision for how we want to dress today.
Sustainability is at the core of the brand’s philosophy. TOVE prioritizes sourcing fabrics from mills committed to low-impact production, using natural, organic, and recycled materials with environmental and social certifications.
The brand’s focus on effortless detailing is its signature touch, while the designs are based on functionality and wearability, showcasing a chic and minimalist aesthetic. With a modern and innovative feel, the brand is unafraid to incorporate vibrant color into its pieces, ensuring that its clothing remains anything but boring.
Our vision is to complete the Tove aesthetic for our woman so that everything she needs is right here.
