As the city of Florence celebrates the 101th edition of Pitti Uomo, LuisaViaRoma honors the occasion by presenting an exclusive new installation created in collaboration with one of the most iconic design brands: Cassina.
Exclusively for the occasion, Cassina furnished the roof garden of the LuisaViaRoma’s historic flagship store in via Roma 21/R in Florence. The space now boasts signature pieces that transmit the essence of the brand while serving as beautiful decoration for the store.
The warm-toned living areas host the Trampoline outdoor collection by Patricia Urquiola that compliments the space with its playfulness When viewing the pieces one can almost immediately imagine relaxing in the Charlotte Perrind’s Doron Hotel Outdoor armchair, indulging in a conversation around the Mexique bar table or enjoying a morning cup of coffee at the 9 table by Piero Lissoni while comfortably settled into a Caprice or Passion chair by Philippe Starck. The pieces do just that, transport you to the best of experiences, while being an aesthetic pleaser item in your home, combining both luxury fashion and design.
The Cassina Terrazza x LuisaViaRoma, officially inaugurated during Florence’s Pitti Immagine Uomo week (from January 11th-13th 2022), will be open to the public for the entire year. In 2023, it will be renovated with a new creative concept.
The Cassina Terrazza x LuisaViaRoma, officially inaugurated during Florence’s Pitti Immagine Uomo week (from January 11th-13th 2022), will be open to the public for the entire year. In 2023, it will be renovated with a new creative concept.
This project represents the continuation of an ongoing collaboration between Cassina and LuisaViaRoma. The installation showcases renowned, iconic pieces from Cassina that will soon be online for purchase on LUISAVIAROMA.com
Stay tuned.
Ph: Carlotta Gargini @carlottagargini
Video maker: Asia Sbrugnera @asiasbrugner
