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THE PROJECT

From Berlin to Florence, LUISAVIAROMA presents the new German designers you need to know!

The DER BERLINER MODE SALON iniative aims to promote international awareness for fashion from Germany, and features more than 40 local designers. CEO of LUISAVIAROMA, Andrea Panconesi personally chose the most interesting design talents during his visit in June. Antonia Goy,  Michael Sontag, Odeeh, René Storck and Tim Labenda joined fellow German designers Mykita and Gabriele Frantzen online and in store for the Spring/Summer 2017 season.

Since the beginning, I have supported emerging designers, providing them with visibility. I discovered original and high-quality German brands in Berlin. – Andrea Panconesi

13 January 2017, the focus of the collaboration moved from Berlin to Florence, as the new designers and Der Berliner Mode Salon met press at the LUISAVIAROMA Terrace, an event hosted in collaboration with Perrier-Jouët Champagne and Monotee.

From ODEEH’s bold combinations, René Storck’s timeless art of tailoring, and Michael Sontag’s sophisticated drapery works to Antonia Goy’s innovative glamour and Tim Labenda’s subtle coolness, the unqiue selection is already generating buzz. Stay tuned for news and updates!

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