“It’s a very simple story. Most people think these things are complicated. They’re really quite simple.”
– Peter Moore, creator of the Jordan wings logo
LuisaViaRoma presents our vision of the Air Jordan Wordmark Collection. In celebration of the launch, experience the editorial and the backstory of the new unisex staple. The collection features the new Wordmark Air Jordan logo as the focus of a t-shirt and hoodie in 2 colorways: black and oatmeal.
The Wordmark Collection
Wordmark is a celebration of what “Air Jordan” means to the community and an invitation for those in the pursuit of greatness to join us.
In a world that is constantly changing and evolving, we look to familiar motifs and groups that we can align with. Air Jordan unites its community with a synonymous logo that’s easily recognizable and long-standing in the world of fashion, sports and culture. A sort of secret nod between fans and admirers alike fusing different walks of life.
Staying true to the Air Jordan ethos, the Wordmark is a reflection of the Air Jordan community. Fearlessness, community and success. Join the pursuit of greatness with the Air Jordan Wordmark Collectio
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Photographer: Mattia De Nardis
