In celebration of Pitti Immagine Uomo 97, Loewe lends their exquisite aesthetic and interior design to our flagship store in Florence. The decor will focus on the Eye/LOEWE/Nature Spring Summer 2020 collection. Read on to learn more about the SS20 collection, discover the decor for LUISAVIAROMA, and shop the capsule collection.
Eye/LOEWE/Nature is inspired by the great outdoors. The collection reflects on nature and adventure as represented by the technical menswear items. The campaign follows actor Josh O’Connor hiking through misty valleys in the ancient foothills of Mount Fuji,Japan. The trek is captured and shot by Gray Sorrenti.
Many of the pieces that comprise the collection feature organic and recycled fabrics. Pullover parkas, workwear jackets, polo shirts, organic cotton shirts, fleece made from recycled polyester, and cargo trousers are focal pieces of the collection.
‘I think Eye/LOEWE/Nature shows how I see the LOEWE man: he is kind of
day-to-day, but at the same time wants to experiment. In a weird way there is
a conservatism to him, but there is an eccentricity inside,’ says creative director
Jonathan Anderson.
LOEWE x LUISAVIAROMA
A special thank you to Loewe
