The Ultimate Fashion Month Dressing Guide

Paris – the city of lights and effortless elegance. Where those who wear jeans and a t-shirt exude the same flair as those wearing a little black dress and heels. How does one recreate the very essence of Parisian style, which seems so nonchalant, yet difficult to attain? The je ne sais quoi of the Parisians, that intangible quality that is impossible to describe, explains part of the intrigue. Parisians have a refined approach to daily life that values beauty, pleasure and sophistication. They appreciate quality in everyday life, from what they wear to what they eat. Catch-ups with friends are held in French cafés with coffee and fresh pastries in the trendy neighborhoods of Le Marais or Saint-Germain-des-Prés. Locals support neighborhood artisans, boulangeries and markets as they shop for homewares, clothing and fresh produce. Fine dining is commonplace and life is always the occasion. Parisians prioritize an optimal work-life balance and implement the principle of joie de vivre, the joy of living, into daily life. Despite being a large city, Paris can be quite walkable with the help of Le Métro to help you get from one arrondissement to the next. If you want to emulate the Parisian lifestyle, your wardrobe is the perfect place to start.

LuisaViaRoma takes pride in offering a curated selection of exceptional French brands. Included in our catalog are original couturiers, like Balenciaga and Jean Paul Gaultier, and their contemporary prêt-à-porter collections. Other French houses, like Chloé and Isabel Marant lend their uniquely French flair to the LuisaViaRoma catalog. Buzzy modern French brands, like Jacquemus and Coperni (ex-creative directors of Courrèges), provide a modern perspective on French fashion. Signature French shoes from Christian Louboutin, Roger Vivier and Repetto are worthy additions to any wardrobe. Cult bags, like the Lemaire Croissant or the Coperni Swipe, are swoon-worthy statements. The Parisian aesthetic calls for a timeless elegance that transcends fashion trends, rooted in a classic and sophisticated style. Parisians are inclined to a neutral color palette of black, white, beige, gray and navy which forms the basis of their wardrobe. Accent colors, especially red, can be added to give vibrancy. Monochromatic looks reign supreme to create sleek sophistication. Experimentation with shapes, materials and silhouettes while always keeping an eye on tradition is key. A balance between strength and delicacy expresses a sense of refined sensuality and modern femininity. Parisians have an instinctual ability to communicate elegance through clean lines and deceptive simplicity. A fusion of styles and influences adds an eclectic touch and makes each outfit unique and personal. The Parisian style has a certain magnetic charisma that can be extremely hard to replicate, but the good news is that with the help of the right pieces, we’ve found a way to emulate its enigmatic allure.

A classic trench coat goes a long way. Try reimagined styles from AMI Paris or MM6 Maison Margiela. Pair it with classic straight leg jeans and a signature French bag. The recently relaunched bags from Balenciaga, like the Bel Air and the Rodeo bag, are stylish additions to any outfit and perfect for days out and about in the city. Parisian fashion has a keen eye for detail and tailoring, giving each outfit a handcrafted quality. Tailored pants and blazers are key pieces in every Parisian’s wardrobe. They can be worn together à la YSL’s Le Smoking, or as smart separates for more understated outfits. New age blazers seem to borrow inspiration from Dior’s New Look which revolutionized womenswear in the 1940s. Cinched waists and subtle peplums are key and modernized versions from Jacquemus and Balmain are the perfect modern reiterations. For a casual look, pair a blazer with signature Parisian ballerinas. The iconic Cendrillon ballerinas from Repetto were commissioned by none other than Brigitte Bardot in the 1950s. The dancer-turned-actress and It-girl, who used to wear her Repetto ballerinas for dancing, requested an everyday flat shoe that could be comfortably worn on the cobblestoned streets of Saint-Tropez. Thus the ballerina as we know it today was born and has since become an emblem of French fashion. For a more elegant occasion, opt for a ballerina with a little heel or a heeled ankle boot, like the cult favorite Maison Margiela Tabi boot. When in doubt, a classic striped shirt or silk scarf can add a Parisian charm to any outfit. On a night out, opt for an elevated set by Jean Paul Gaultier or Loulou de Saison. Dress it up with iconic red bottom heels from Louboutin and a designer bag to match.

The Parisian home sees an eclectic mix of old and new. Vintage and antique pieces are combined with more contemporary design elements. Think neutral colors with bold accents like red, blue or green. Think vintage designer lamps, antique frames and fine fabrics. Marble fireplace mantels are decorated with candleholders and vases. As with everything Parisian, the look is well-kept but nonchalant, providing an exquisite balance of style and comfort, where every detail contributes to intimate and inviting environments

French girl makeup has become a trend in its own right. Think natural, lived-in makeup with glowing skin that seems effortless and barely-there. How to achieve the look? Start with a hydrating primer on the face before adding minimal concealer as needed. Blend your favorite red lipstick with some pink lipstick to achieve the perfect berry color. Apply your two shades of lipstick with your fingers, by tapping the color onto your lips. The goal is to get a blurred, just-been-kissed look – no lip liner needed. For the brows, use a clear brow gel for a natural, yet polished look. For the eyes, some mascara and slightly messy, smudged liner is the perfect nonchalant, lived-in look.

Fragrance is an essential finishing touch. Subtle yet distinctive scents from brands like Diptyque, Kilian Paris or Maison Francis Kurkdjian complete the look. To embody the Parisian way of life is to embrace an effortless harmony of elegance, individuality, and timeless allure — whether through fashion, beauty, or home. With the right pieces, curated with intention, the elusive je ne sais quoi of Parisian style becomes something not just to admire but to experience first hand.

Milan is a global fashion hub, home to major fashion houses like Prada, Versace and Dolce & Gabbana. Milan Fashion Week is part of the so-called “Big Four” fashion weeks, along with New York, London and Paris. The city’s lifestyle is deeply influenced by its heritage of craftsmanship, design-forward thinking and an effortless approach to style. Saturday nights are for enjoying an aperitivo that inevitably turns into an “apericena,” while Sundays are perfect for browsing vintage markets in the artsy Brera neighborhood. Luxury shopping, or window shopping, is done on the iconic Via Montenapoleone. The Milanese like to slip away to nearby Lake Como for summer weekends, or the Alps during the winter. Whatever the season, locals embrace the fine dining scene and vibrant nightlife that their city offers.

LuisaViaRoma’s catalog is made up of many leading Italian labels, from evergreen heritage brands to innovative players who have only recently arrived on the fashion scene. This season, Roberto Cavalli and Dolce & Gabbana’s featured pieces bring eye-catching animal prints that have recently made a comeback. Brunello Cucinelli and Max Mara embrace sophisticated “old money” allure. Modern Italian houses, such as The Attico and Blazé Milano, are paving the way for new and emerging brands that are proudly made in Italy. We might be biased, but perhaps there is no aesthetic better than that of a Milanese. Locals embrace effortless elegance, often opting for understated and refined outfits. Italian brands are a must, of course. Quality materials and craftsmanship are non-negotiable. A well-tailored blazer, perfectly cut trousers, and elegant leather accessories define the Milanese wardrobe. The locals’ style leans toward a unique form of subtle opulence. Think cashmere coats, silk scarves and Italian leather bags and loafers.

The most iconic fashion phenomenon in Milan has to be the impossibly stylish Sciura. La Sciura emerges on the streets of Milan with white, silver or blonde hair that is perfectly coiffed. A statement necklace, usually pearls or gold, caresses her neck. She shows off her perfectly manicured hands and red lipstick while traipsing through the cobblestone streets in slingbacks. On her arm is of course a designer bag made in Italy. La Sciura does not like to dress in all black. In fact, her little black dress is the least worn item in her closet. She sticks to warm neutrals such as camel, tasteful pastels, or, as the mood strikes, vibrant shades like fuchsia, bright green or even deep orange. Whether she is having coffee in a historic café with her fellow Sciure, or going to the Teatro alla Scala to watch the ballet, she is dressed to the nines. She is never seen without her signature bag, jewels and fur.

Wondering what to wear to emulate the effortless elegance of the Milanese? Loafers paired with slouchy socks is a signature Milanese look. For cooler days, opt for a knitted set from the likes of Max Mara. Complete the look with an oversized tote bag from The Attico or Marni. For a feminine Milanese look, wear a formal blazer and top it off with the perfect velvet flats from Vibi Venezia. Ballerinas, as well as loafers, can be seen on the feet of most Milanese women as their go-to footwear. For a more casual vibe, try a classic button-down shirt with Prada sunglasses and cult-favorite Golden Goose sneakers. Dinners, drinks or special events are your moment to go all out. Pair a maxi dress with a faux fur jacket and classic slingback heels. Top it off with statement earrings and a handbag of your choice. On a night out in Milan, there’s no such thing as too much faux fur, feathers or sequins.

As the heart of Italian design, Milan hosts Salone del Mobile, the world’s leading furniture and design fair. The city blends historical architecture with contemporary design. The Milano apartment is filled with sought-after fabrics such as velvet cushions and cashmere throws – the home provides a comfortable and refined habitat in which to relax after work or host friends and family. The soft touch of these textiles balances out robust Carrara marble and stainless steel (we love Alessi’s playful décor and kitchenware) that are often functional features to be found in kitchens and bathrooms. Neutral colors like beige, ivory and pearl gray are offset with deep tones of forest green, navy blue and burgundy.

Tradition meets innovation with modern Italian brands with avant-garde designs. Beside the bed, you might find an iconic “Componibili” side table from Kartell. Favorite seating around the dining table includes architectural designer chairs, like the Vitra Panton. In the living room, vintage-style armchairs and patterned rugs command attention. Statement lighting is of the utmost importance, as it sets the tone for each space in the home. Think of cult favorites, such as the Pipistrello table lamp from Martinelli Luce or a signature quirky lamp by Seletti. There is never a shortage of fresh flowers in artistic vases on every tabletop. The walls are adorned with modern art and framed mirrors. From tableware to candleholders, porcelain and crystal elements are everywhere.

When it comes to makeup, the Milanese like to keep it simple. Think understated elegance that’s never over the top. Natural makeup with a neutral color palette highlights your best features without shifting the focus from your clothing and accessories. At the same time, Milanese women pay extreme attention to detail and skillfully use illuminating primers and hydrating skincare for a flawless look. Their favorite makeup effects are daytime appropriate, perfect for downtime with friends or a date exploring the city. Minimal hair accessories, like silk headbands and small decorative hair clips, add intrigue. However you wish to emulate the Milanese, from personal aesthetic to lifestyle, remember that elegance can – and should be – effortless. This is the zeitgeist of the Milanese outlook on life. Milan remains the city where heritage meets modernity, where craftsmanship meets innovation and where luxury is lived, not just worn.

London’s fashion is as multifaceted as the city itself, offering endless opportunities to blend heritage with modernity, structure with whimsy and bold statements with effortless ease.

With a trench coat draped over her arm and a pair of loafers on her feet, the Londoner moves with an effortless sense of individuality, defined more by a mood than by specific garments. The British are known for their high-quality tailoring with a twist of quirkiness, even as the cultural patchwork of present-day London has diversified its signature style from the days of Savile Row absolutism. Each neighborhood has its own distinct style and rhythm, shaped by the people who live there.
Industry insiders will traverse the city during Fashion Week, perhaps with stops in Mayfair, known for its luxury shopping and exclusive member’s clubs where timeless elegance is found in impeccable tailoring and quiet luxury. Or maybe head into the artist-driven streets of Shoreditch, where thrown-together looks are anything but accidental, and an undercurrent of subcultural influence makes personal style feel uniquely London. If you find yourself with free time between shows, take a jaunt to Notting Hill with a designer tote bag in tow. A neighborhood where vintage shopping is an art form, and the locals embrace an eclectic chic aesthetic blending vintage finds with modern romance. Or venture to Hampstead, where the charming village feel lends itself to a wardrobe of intellectual nonchalance. Think: corduroy, elbow patches, and well-worn books.
London’s aesthetic thrives on bold contrasts: polished tailoring meets bohemian ease, subculture references mix with classic staples, and an intentionally unfussy charm pervades even the most curated looks. Trench coats – especially those with leather accents or unexpected details – are a must for daytime wear. A Barbour jacket or vest adds a heritage-meets-modern sensibility, ideal for weekend strolls through the city’s leafy neighborhoods.

If you’re wondering what to wear what to wear during London Fashion Week or want to be part of the action from afar we have got you covered with some local-approved outfit formulas. On a day in which your schedule is packed go for a look that is effortlessly refined with a subcultural nod. Layer a tailored trench coat over a crisp button-down or cotton poplin top and slouchy, oversized trousers. For shoes, go with a pair of high-vamp pumps that are comfortable enough to wear all day, or opt for a chunky boot that gives a balanced, grounded feel to the entire ensemble. To finish it off, add a silk scarf around your neck and be sure to pack a designer carryall – like those from Balenciaga or Chloé – with your invitations, a Pineider notebook, and an umbrella. When your fashion week outfit needs to take you from day to night, wear something understated yet intentional. A slip dress or a silk set can be made London-cool with a biker jacket or structured blazer. Add a pair of pointed-toe mules that elongate the figure or a pair of versatile heeled boots. The finishing touch? Gold jewelry and a rich, moody lip color for an effortlessly polished effect. If you have some free time to catch up with London-based friends try wearing a Barbour jacket or vest over a slouchy sweater and a trusted pair of jeans. Chelsea boots or a classic pair of sneakers are a practical yet stylish shoe choice – don’t forget a scarf and tote bag! This look will be perfect for strolls around the city or house calls.

London homes mirror the city’s mix of heritage and modernity. The city is full of homes with classic facades and contemporary interiors where antique fireplaces are set against minimalist art, and a blend of classic craftsmanship with unexpected details. It’s a space where vintage furniture sits effortlessly next to statement lighting and well-loved books. As for beauty, the British woman’s approach is pared-back but intentional. Fresh, glowing skin with a focus on healthy texture rather than a perfected finish. A signature red lip or smudged kohl liner nods to London’s rock-and-roll undercurrents, while cult-favorite skincare brands like Augustinus Bader and Dr. Barbara Sturm reflect the city’s preference for quality over excess. Hair is often undone yet effortlessly chic. You’ll see plenty of tousled bobs or lived-in waves that feel low-maintenance but entirely considered. London’s style, both in fashion and beauty, is never about perfection – it’s about character, confidence and the art of looking like you didn’t try too hard, even when every detail is just right.

They say it takes ten years of living in the City That Never Sleeps to truly earn the title of New Yorker. Their distinct hustle, confidence and effortlessness are envied around the world, and while only a select few will ever ‘make it’ in the big city, we’re here to help you replicate their style wherever you are. During New York Fashion Week the city is abuzz with industry insiders, influencers and celebrities showcasing the latest trends as they make their way to fashion shows, presentations and exclusive parties. The sidewalks come alive with eye-catching street-style fashion in a dynamic blend of creativity, chaos, commerce and cultural influence. Whether you’re heading to NYFW this year or simply enjoying the excitement from afar, we’re decoding the signature style of New Yorkers to help you dress like a local.
New York City’s on-the-go lifestyle means wardrobes must balance practicality, versatility, and sophistication. From the early morning subway commute to late-night events, the typical New Yorker navigates her day with dynamic, layered looks. On weekdays, she is up early and out late. She usually sports a style characterized as urban chic with looks that include classic pieces paired with eclectic statement accessories – New Yorkers go for practicality but always want to give their outfits a personalized feel. In-office weekdays call for a well-stocked collection of vests, blazers, basic t-shirts, midi skirts and effortless long dresses. Sneakers worn with dresses or skirts have become a staple, marrying comfort with personal style. Add a timeless trench coat, and you’re ready for both business meetings and post-work happy hour. For footwear, ballet flats or Chelsea boots complete the look, while statement jewelry adds just the right amount of self-expression.
As a global hub of creativity, New York’s cultural scene inspires countless fashion trends. If you have time to explore, visit a contemporary art gallery or dine at a world-class restaurant. For these moments, channel American vibes with cowboy-inspired boots and a suede jacket. A suede jacket with fringes can add a playful touch to an otherwise urban outfit. Our collection has everything you need to create a New York-approved outfit. Select from the hottest designers of the moment like JW Anderson, whose shirts and sweaters are perfect for a practical yet playful look. Or, shop New York-based brands in our catalog like Khaite, whose innovative minimalism is the dream of any New York woman’s wardrobe. Opt for Thom Browne’s preppy tailoring or Tory Burch’s timeless sophistication for a look that feels quintessentially New York.
Fitness isn’t just an activity in New York – it’s a lifestyle. With gyms, spin classes and yoga studios around every corner, elevated activewear has become a fashion statement. Sleek leggings paired with cropped jackets or oversized knits create a versatile weekend look – perfect for grabbing coffee post-workout or running errands in style. Functional accessories like crossbody bags or oversized totes ensure you’re ready for the day while maintaining a polished appearance.

Just like their wardrobe, New Yorkers approach their homes with the same practicality-meets-style mindset. Pieces that are modern, functional and timeless are staples for a living space that effortlessly adapts to their fast-paced lifestyle. Whether it’s an apartment in Soho or a walk-up in Brooklyn, every detail is carefully considered to reflect the city’s dynamic energy. New York’s compact living spaces demand interiors that are both functional and stylish. In true New Yorker fashion, homes often feature a loft-inspired aesthetic, blending industrial design with modern art objects to create a space that feels dynamic and personal. Think abstract frames, black and white photography and carefully curated furniture that balances utility with a bold visual impact.

In New York, style is as much about function as it is about expression. With the right pieces, you can embrace the city’s dynamic energy and make it your own – wherever you are. From the streets to the shows, embrace confidence and creativity in your looks this New York Fashion Week.

Bauhaus, late-night clubbing, Indie films, graffiti – say Berlin, and what comes to your mind? We know that the culture of a city plays an enormous role in the fashion style found there. In a city characterized by independent expressionism and anti-establishment leanings, the tastes and fashion sense of Berlin locals are rooted in a mix of individuality, practicality and a deep connection to subcultural movements. To understand the fashion roots of Berlin we can look at its history. As a hub of underground subcultures, the punk movement of the ‘80s and the techno rise of the ’90s have left an indelible mark on the city. Today, the people of Berlin exude an effortless, at times edgy and decidedly unpolished cool emphasizing sustainability and authenticity. Creative chaos manifests in a fashion scene that favors dark color palettes and provocation through hypersexual or genderless aesthetics. A focus on sustainability means Berliners have a love of secondhand and upcycled pieces. These expressionists aren’t afraid of contrasts, often pairing edgy, utilitarian outerwear with hype-worthy sneakers or vintage geometric prints. Embody a cultural ethos like this and you’ll be saying, “Ich bin ein Berliner” in no time.

As for the more practical lifestyle factors that influence Berlin’s style, a less than paradisic climate – harsh winters and mild summers – calls for warm, layered looks to be sported most of the year. As a sprawling metropolis, Berliners rely on cycling, walking and public transportation to move around. This calls for practicality in every wardrobe – think comfortable shoes and spacious handbags. A large part of the Berlin lifestyle is found in the creative scene of its locals. The city has become a haven for artists, musicians and tech startups, fostering a culture of experimental, low-maintenance dressing. You won’t hear many locals fretting over being ‘on-trend’ or ‘in-fashion’. Instead, more importance is given to slow fashion, versatility and vintage finds.

At LVR, we’re proud to offer several German-born and Berlin-beloved brands like adidas Originals, Aeyde, Birkenstock and Bogner. Fashion insiders will want to know that Jil Sander, now headquartered in Italy, was founded in Germany. These brands are beloved by Berlin locals for their innovative approach to ready-to-wear that puts a high premium on quality and functionality. To get you ready for Berlin Fashion Week we’re sharing some of the most Berlin-coded outfit inspiration for you. You can’t go wrong looking for clothing that is leather, sheer or even latex. For a quintessential edgy and urban look, start with the shoes. For daytime, we recommend sneakers to maximize comfort. Try models from Salomon, adidas Originals or Balenciaga. For a night out you can maintain comfort with a sturdy pair of combat or platform boots. Then, add a pair of baggy cargo pants in military green or black. Next, add a merino wool turtleneck or, for warmer temperatures, a graphic short-sleeve t-shirt layered over a long-sleeve t-shirt. For outerwear, go with a functional bomber or biker jacket – we love the city vinyl jacket from Courrèges this season. Now that you have your outfit put together we can add the most important part: accessories. In Berlin, you can’t go wrong with a futuristic pair of sunglasses and some eclectic jewelry. When choosing a bag, think about the carrying capacity needed – what will be going inside? Consider spacious shoulder bags from Balenciaga and Chloé. Otherwise, smaller crossbody styles will hold your phone, wallet and beauty essentials like an aromatic hand cream or your favorite lip combo. If the edgy look isn’t for you, but you do like something fit for a metropolis, try a techno-minimalist vibe with a leather trench coat or an unconventional black blazer with a collarless or asymmetrical cut. Underneath pair leather pants, like those from Agolde, with a simple button-down shirt or black jersey top. You can also keep things simple with a black long or midi dress. To define your figure, add a statement belt with a funky buckle. A look such as this one takes inspiration from the aesthetics of Balenciaga and Rick Owens. For a more playful Berlin outfit, we recommend an offbeat and sustainable look. Pair your favorite vintage jacket with a lace midi skirt, heeled boots and a statement bag such as trompe l’oeil clutches from JW Anderson or a metallic statement bag like the iconic models from Rabanne. For an earthy spin, add cuff bracelets or other jewelry pieces by Peracas. In the home, Berliners gravitate towards eclectic post-modern styles and subversive contrasts. Think wallpaper, cult European design pieces and speakers that double as decor. Create an eccentric Berlin-inspired sanctuary through tactile additions and scents with candles and diffusers. With these ideas, you can harness the power of contrasts, sustainable choices and bold accessories to create a wardrobe that mirrors Berlin’s edgy, unpolished and effortlessly cool style.