Pioneer of the “Flawless Face”, Laura Mercier is the world-renowned makeup artist and innovative force behind the eponymous beauty brand. Mercier’s journey began in Provence, France. At the age of seventeen, she enrolled in painting school in Paris but decided to shift her talents to a new canvas: the face. After attending the prestigious Carita Beauty Institute, specializing in makeup application, and acing her classes, she moved on to the United States in the mid-1980s crafting stunning looks within the editorial field. Fast forward to 1996 and Laura Mercier Cosmetics was launched. As an innovator, Mercier revolutionized the makeup industry with the introduction of the first foundation primer to create the perfect canvas for makeup application. The idea of a “no makeup,” healthy, radiant glow — or bonne mine in French is synonymous with the brand and can be achieved through Mercier’s iconic four-step technique.
Step 1: Prime to prep the skin for a smooth base
The first step to a flawless finish. Create a smooth, even surface for foundation – just as an artist ‘primes’ a canvas for painting.
The Laura Mercier range of foundation primers offer formulations that preps normal, dry, oily, and combination skin. Whether you’re using primer for oil control or blemish-prone skin, you can prime and hydrate, prime with radiance and prime and protect with added SPF.
Step 2: Even out the skin tone with foundation
To be used as an enhancement, rather than a cover-up. Whether you desire sheer or full coverage, Laura Mercier has designed an array of formulas and finishes for all skin types.
Step 3: Camouflage with concealer
Key to the flawless face ritual: no make-up routine is complete without one of Laura’s award-winning concealers. A diverse collection of formulas ensures you’re able to camouflage, cover up and create customizable coverage to complement your unique, individual needs.
Step 4: Set for perfection
A best-selling product. Laura Mercier’s wide variety of setting powder formulations are designed to lock in make-up for extended wear for all skin tones and skin types.
Create dimension, set make-up, and prolong its wear with powders that provide zero flashback. The ultimate final step!
