WHITE and LUISAVIAROMA work together to bring contemporary Chinese fashion to the forefront.
WHITE unveiled a new pavilion dedicated to the most promising designers during its September edition. Held during Milan Fashion Week, the space provied 10 groundbreaking brands with an opportunity to present their Spring/Summer 2017 collection to buyers from leading international retailers.
Among the brands was JINNNN, special guest and protagonist of a performance event to inaugurate the Chinese fashion section and newest addition to WHITE.
LUISAVIAROMA renews its collaboration with the Milanese tradeshow, selecting four of the most exciting brands to be featured within its catalogue. The LUISAVIAROMA buyers attended the presentation, realizing a live shooting with the designers over the two days. The collaboration between the two continues through October during Shanghai Fashion Week, with the launch of the selected designers exclusively online in pre-order at LUISAVIAROMA.COM.
ABOUT WHITE
A leader for international brands scouting that presents a launching pad for the success of designers and companies.
Held four times a year by more than 21.0000 visitors from the most prestigious retailers worldwide, WHITE provides a unique platform for niche brands, both local and international. With each new edition, the tradeshow embraces art, fashion culture, design, music, communication and new digital frontiers.
